To use this feature, your video will need to have an original caption file. Using Google Translate, YouTube will automatically translate your caption file into other languages. With YouTube, you can easily add captions to your videos, and there are plenty of hacks for captioning that can help take your videos to a whole new level. Most importantly, captions make your videos accessible to people who are d/Deaf and hard of hearing. Captions can help engage your audience, boost SEO, reach wider audiences, and increase views. Discovery Digital Networks saw a 7.3% increase in views on YouTube when they added captions to their videos.Ī research study from the Journal of the Academy of Marketing Science even found that captions improve brand recall, verbal memory, and behavioral intent. When it comes to YouTube, captions are a powerful tool.

That’s a lot of content, which, unfortunately, isn’t always captioned.

Over 500 hours of video are uploaded to YouTube every minute.

If you really want to up your YouTube game, you should consider adding captions.

Youtube captions